Peet's Major Dickason's Blend Dark Roast Coffee is the roast that put Peet's
Coffee on the map. A loyal customer of our original Berkeley store, retired
army sergeant Key Dickason, brought the idea for our most beloved blend to Mr.
Peet in 1969. Intrigued, our founder worked with the local gourmand and coffee
aficionado to refine it. They sampled countless combinations before arriving at
what is now our all-time bestseller. The result was so good, Alfred Peet
decided naming it after his friend wasn't enough. Dickason's rich, complex
blend also deserved a promotion from sergeant to major. Major Dickason's
combines the best origin coffees from the world's premier growing regions, each
imparting its distinctive regional characteristics while still effortlessly
rounding into a smooth, balanced cup. Over the years, it has become the coffee
that epitomizes Peet's: flavorful, deeply roasted, and unsurpassingly
satisfying. But for us, "Major D" is just like a relationship with an old
friend. We'll always remember it as the story of a customer's passion, an
expert's palate, and a shared love of coffee.