Since the baits are soaked in the powerful attractant they are more effective and catch more fish. You don't have to deal with the hassle of live bait anymore try Gulp! and fish the revolution. Features: - Each bait has a natural presentation in action, scent, and taste- Rig and fish using any technique appropriate for live shrimp- Expand your strike zone with 400x more scent dispersion- 15 years of Gulp!