6 x Norwegian Milk Chocolate "Kvikk Lunsj" from Freia 47 grams - Made since 1937
One of the most beloved Norwegian chocolates!
How did four crunchy cookie bars covered in Freia Milk Chocolate become the
travel ration of all time?
PERFECT IN THE ANORAK COMPARTMENT
In 1937, a new chocolate appeared on the Norwegian market, which was supposed
to be the ideal travel and reserve provisions. The shape of the new chocolate
was tailor-made for the ultra modern sports garments of the 1930s, namely the
anorak. Moreover, the chocolate was easy to carry and easy to consume and it
took contemporary nutritional issues seriously. In fact, it was said that this
chocolate had the same nutritional value as one egg and two pieces of bread
with butter.
JOHAN THRONE HOLST OWN IDEA
Of course, it all started a few decades earlier, when Freia's founder, Johan
Throne Holst, got lost in the field with a business connection. The traveling
companion complained that Throne Holst had not brought chocolate with him on
the trip, something that Throne Holst obviously never forgot.
NORWAY'S TOUR CHOCOLATE
Kvikk Lunsj has since established itself as Norway's travel chocolate. It has
always encouraged people to go on trips and given us good advice along the way.
In the 1960s, the mountain weather rules were printed on the packaging and
since then it has provided travel tips, information about sights and the
Norwegian Tourist Association's cabins around our wonderfully scenic country.
Did you know…?
When Kvikk Lunsj was launched in 1937, chocolate as nutrition during strenuous
physical exertion was well established. Chocolate was an important provision
when the polar hero Amundsen reached the South Pole in 1911.
The very first batch of Kvikk Lunsj was made with dark chocolate. Shortly
after, Kvikk Lunsj came out with milk chocolate as we know it today, and the
continuation has become chocolate history.
During and after the war, between 1941 and 1949, the production of Kvikk Lunsj
was stopped, among other things, due to a lack of sugar and the quality of the
flour.
When Norway organized the Winter Olympics in Oslo in 1952, an incredible 10
million Kvikk Lunsj bars were sold!
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